Rebrand of a Visual Identity

Business.com

Client:Business.com Media, Inc.

Date:April 2013

Type:Web, Graphics, Branding

Online publisher and B2B website Business.com needed a completely fresh makeover. A custom word mark was created to emphasize a more modern look that could be fully owned by the brand.

The color palette shifted to a more organic, neutral one that featured bright highlight colors. The results provided a streamlined, unified look for the brand across web, mobile, print and other mediums.